IDDE Toolkit for Clean Water Protection Outreach
Welcome to ACWA’s resources to prevent stormwater pollution and to protect clean water in our communities. The collective of these materials is what we call the TOOLKIT.
ACWA is committed to working closely with our Member Agencies to improve Oregon’s water quality. We are excited to provide our members access to an educational and action-focused illicit discharge detection and elimination (IDDE) water quality protection outreach toolkit.
Who is the Toolkit For?
The materials were developed for all ACWA member agencies and reflect water protection needs for Oregon. The materials will particularly benefit agencies responsible for Underground Injection Control (UIC) permits. Municipal Separate Storm Sewer System (MS4) permits, and Total Maximum Daily Load (TMDL) implementation plans. The materials support our collective mission to protect Oregon’s water quality.
“ACWA’s new eye-catching, IDDE educational materials are helping WES communicate important water quality messages to specific audiences. The colorful graphics, while simple, pack a punch as it relates to preserving both our sanitary and stormwater infrastructure.”
— Gail Shaloum
Technical Services Coordinator
Clackamas Water Environment Services
What is Included?
The toolkit, which includes posters, flyers, radio and television scripts, and press releases, is available for members to download, print, and distribute within their respective communities. There is a space on each piece for member agency contact information.
We have provided an IDDE Best Practices Guide to help you use these marketing and communication materials effectively.
Use this toolkit to promote:
- Spill prevention
- Best practices in landscaping by residents and professional landscapers
- Effective RV waste management
- Proper food service practices
- Best practices at home including car and pressure washing and hazardous materials disposal
View and Download the IDDE Best Practices Guide which will provide some steps on how to use the IDDE Outreach Toolkit.




In addition to the various materials, the Best Practices Guide will help ACWA members gain the most value from the Toolkit.




Oregon ACWA wants to retain the design of our materials, so there are specific places for you to customize to best suit your needs. You will need Acrobat Pro software to add your logo and to customize the intended audience for your outreach.
Use the social media cards that are provided by Oregon ACWA. Add your organization’s logo to the bottom left corner. Substitute your own URL if you’ve built a webpage with the Pressure Washing or Spills and Leaks content. (Download a PDF document of the social media content shown below with links to all relevant resources.)
Learn more about steps you can take when you are pressure washing to help protect our streams, rivers, and drinking water by following a few quick, easy tips.
Learn more about steps you can take to prevent spills and leaks you can take to prevent spills and leaks, clean up a small leak, or who to contact if the spill is hazardous or an emergency.
Clackamas Water Environment Services (WES) is utilizing leading an outreach campaign by sharing the materials through a variety of channels including:




- A dedicated education webpage
- Social media
- Newspaper inserts
- Conversations with local restaurants and other food handling businesses.
To see the campaign in action, you can check out these WES web landing pages, Spills and Leaks, Pressure Washing, and Landscape Maintenance. WES also developed example social media posts that can be downloaded at the link just above.
Protecting the integrity of the Toolkit. The Toolkit products are property of Oregon ACWA. We ask that you do not alter the content or graphics in these materials in any way. Agencies are encouraged to add their logos and contact information in the provided white space on each material. Any related social media content must reflect the messaging and language found in the materials. Any proposed changes must be reviewed and approved by the ACWA team first. We hope you will put these products to good use in our efforts of keeping water safe and clean in your community.
Questions regarding the materials can be directed to ACWA Education Committee Chair, Holly Tichenor.
General Resources:
The files below are available only to ACWA members.
Available in English
LANDSCAPING
Spanish version (pdf)
(Handout – 8.5 x 11 or Door Hanger)
Audience: Homeowners
Details: Home landscape infographic, targeting homeowners looking to obtain professional landscape services.
Spanish version (pdf)
(Handout – 8.5 x 11)
Audience: Landscapers
Details: Commercial landscape services brochures, which could be distributed at a local Oregon Landscape Contractors Association meeting, used in a direct mailing with a letter of introduction using yellow pages listings if a business database is not available; or distributed at local outreach events.
SPILL RESPONSE
Spanish version (pdf)
(Handout – 8.5 x 11)
Audience: Homeowners
Details: Small Spill and Leak Prevention/Clean-up Fact Sheet
PRESSURE WASHING
Spanish version (pdf)
(Handout – 8.5 x 11, Equipment Tag – 4.5 x 6)
Audience: Homeowners, Equipment Owners/Renters
Details: Hanger or tag that can be attached to rental or for ale pressure washing equipment.
FOOD SERVICE
Spanish version (pdf)
(Handout – 8.5 x 11)
Audience: Food Service Staff
Details: Food Service fact sheet to target employees at food service establishments.
Spanish version (pdf)
(Poster – 8.5 x 24)
Audience: Food Service Staff
Details: Food Service poster, to be posted at food service establishments.
RECREATIONAL VEHICLES
Spanish version (pdf)
(Handout – 8.5 x 11)
Audience: RV Owners/Renters
Details: Fact sheet that can be printed on a tear-off pad to accompany rental and sales materials or placement at dumping sites.
RADIO AND TELEVISION
(Video Script)
Details: Radio script for reducing general home activity pollutants.
(Radio Commercial)
Audience: Homeowners
Details: Radio script for reducing car oil change illicit discharges.
(Radio Commercial)
Details: Radio script for reducing general home activity pollutants.